Why Brand Awareness is So Important for Fund Managers
At face value, fund marketing is all about promoting and offering investment products to budding investors. But any fund marketer […]
The ProFundCom’s Youtube Channel With a Focus on Investor Engagement and Communication
ProFundCom’s YouTube channel, @profundcom814, is a valuable resource for professionals in the financial sector seeking to enhance their digital marketing […]
How Mixing Traditional and Digital Marketing Methods Can Nurture Initial Meetings
Many people working in the financial system begrudge the downfall of the face-to-face meeting. It feels strange to admit, as […]
REPLAY::Fund Marketing Outlook 2025
REPLAY::Fund Marketing Outlook 2025 In our first webinar of the year, we delved into our latest research piece, “Fund Marketing […]
ProFundCom Product & Service Notification 28th December 2024
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
The Month in Digital Marketing for Finance – December 2024
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2025
Our Hedge Fund Report returns for its third year, finding that there’s still plenty of digital marketing opportunities funds should […]
Fighting the Good Fight: Understanding Sophisticated Bots in Fund Marketing
Maintaining a popular presence on the internet is crucial to boost engagement with investors. It’s an essential playground for digital […]
Tried and Tested Strategies for Generating High-quality Leads
‘Hot lead’ is a phrase that sets sales team tails wagging. The practice of searching for, nurturing and converting them […]
Four Ways for Fund Marketers to Prove Digital ROI
If there’s a bottom line at every workplace, it’s that profit keeps the wheels turning, or even helps to rocket […]
Why Bot Traffic Exists: The Good, The Bad, and The Ugly
Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]
Avoid the Dreaded Blacklist with Email Deliverability Etiquette
Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]
ProFundCom Product & Service Notification 28th November 2024
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
As a Fund Marketer What is the Difference in Email Marketing and Marketing Automation
As a fund marketer, email marketing and marketing automation are related but distinct strategies. Here’s how they differ: Email Marketing […]
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