DIGITAL MARKETING
Digital Marketing for Private Equity
Private Equity is an increasingly competitive market. Since Private Equity (PE) is by nature unlisted, there is increased pressure on the General Partners to market the various funds, make acquisitions, expand working capital, and improve the balance sheet.
For Private Equity
As the PE players increase (especially niche players), there is a crucial need to differentiate themselves. The move to digital has accelerated the need to improve investor communication, provide thought leadership, actively engage with existing investors on new fundraises. Building as much automation as possible provides our PE clients to fundraise at scale.
ProFundCom’s specific solutions for PE houses will enable you to access a single view of business intelligence and understand how your fundraising campaigns are performing across all your digital channels. Deliver personalised customer journeys and gain deep insights into what content is resonating with your investors.
Automation
Increase efficiency with ProFundCom’s powerful automation designers. Set automated actions based on specific triggers and build powerful personalised experiences by delivering the right content based on your client’s preferences and behaviours.
Analytics
Track engagement across all your digital channels, score contacts based on their activity and ensure your relationship managers keep close to their customers. Seamlessly deliver intelligent engagement data into your CRM and track a client’s investor portal activity.
ROI Reporting
Access a single view of critical business and marketing intelligence. Understand how your campaigns are performing across all your channels, month on month. Effectively report on marketing ROI so you know where best to allocate marketing budget and resource.
What's Included:
Investor Portal Connector
Analytics Integration
Outlook Plugin
Analytics Integration
PDF Page Tracking
Analytics Templates
Survey Manager
Design
Google Analytics
Integration
Social Media Engagement
Analytics
Website Engagement
Analytics
LeadDeck
Reporting
Process Automation
Automation
Reporting Automation
Automation
Template Automation
Automation
Ready to accelerate AuM and become a fund marketing superhero?
The ProFundCom platform gives unparalleled insights into a companies' funds, prospects and investors and proactively helps to identify opportunities to both raise and preserve AuM.
