White Papers

The fund marketer’s reputation has U-turned in recent years. No longer are they relegated to the basement like Harry Potter,

It’s our pleasure to present ProFundCom’s fourth annual digital marketing review of the world’s 100 largest hedge funds. We’ve refreshed

The artificial intelligence bubble feels fit to burst Digitalisation has been lightning-fast this side of the millennium, and AI represents

Become the Director of Great Buyer Journeys Investors will probably never meet your fund’s marketers, investor relations teams, or other

Never Underestimate the Humble Email Sifting through emails is a universal experience. Coupons and promotions, shopping cart reminders, or a

Our Hedge Fund Report returns for its third year, finding that there’s still plenty of digital marketing opportunities funds should

The fund world has spoken. From our survey, see how industry professionals view the effects of digital platforms on common

Many funds will agree that the ‘old ways’ of reaching investors feel like aeons ago. If you dug up a

Whether you start the day with coffee and a newspaper, scan social media on your mobile, or open your laptop

Welcome to ProFundCom’s second digital marketing review of the top 100 biggest hedge funds in the world! We’re following up

How do you do more with less? That’s the question facing most fund marketing teams, as the powers that be

We’re drowning in a sea of information. After only a few seconds of scrolling through news apps or staring at

Whether you start the day with coffee and a newspaper, a scan through social media on your mobile, or by

When it comes to funds, alignment is good. Everyone who works at a fund – whether they are talking to