Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how modern mailbox filtering works. Here’s why 1. Spam filters penalise complex HTML Mailbox providers (including Google Gmail and Microsoft Outlook) don’t just look at sender reputation-they inspect the email itself. Heavily branded emails often include: […]
Why Automated Templates with Embedded Data Are Not Best Practice (and Risk SEC Non-Compliance)
Using automated email templates that dynamically insert client, fund, or performance data may feel efficient, but in practice it creates a number of risks – both operationally and from a regulatory standpoint. 1. It’s not best practice for investor communications When templates automatically pull in live data, it becomes very easy for: Outdated numbers to […]
LinkedIn Link Previews: Why Images Don’t Always Pull Through (and How to Fix It)
This is a really common (and frustrating) issue on LinkedIn, and it’s caused by a mix of caching, metadata, and link-handling quirks. Here’s why it happens 1. LinkedIn’s link preview cache LinkedIn scrapes the Open Graph (OG) metadata (title, description, and image) from a webpage the first time someone posts that link. If the OG […]
How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately drive investment action. Below are some of the best types of email campaigns to run for individuals who are not actively engaging with your content: 1. Re-engagement Campaigns Objective: Win back inactive subscribers by addressing […]
What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing remains a powerful tool, several challenges can hinder its effectiveness. Here are some of the top ones: Getting and retaining subscribers: Building a qualified email list is crucial, but it requires convincing people to give you […]
The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug with certain versions of Outlook, and are a result of the way Outlook displays HTML. This affects anyone sending responsive HTML emails, not just ProFundCom. There is no hard & fast rule about why they […]
How to Increase Subscribers for Your Fund Newsletter
Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a user-friendly experience. Here are some key areas to focus on: Content is King: Offer Valuable Insights: Provide exclusive research, market analysis, investment strategies, and expert commentary relevant to your target audience’s interests. Tailor Content to Segments: Segment your audience by […]
Mass Unintentional Unsubscribes from Mailing Lists
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is happening mainly from .edu, .gov or .org emails or institutional fund manager addresses. Reports show that every link in the email was clicked simultaneously, including the unsubscribe link, which caused the issue. These users didn’t […]
A Simple LinkedIn Strategy For Fund Managers
Here are a few examples of how to increase engagement on LinkedIn. If possible, you want to aim for 2x posts per week to ensure your posts are included in people’s feeds. Use the invitations you have available each month to invite connections and prospects to follow your company page Add your commentary to news […]
How To Make A Video For A Fund Manager – Step-by-Step Guide
Here’s a step-by-step guide on how to make a video for a fund manager: Step 1: Define the Objective of the Video Before starting the video production process, it’s essential to identify the video’s objective. Ask yourself, what do you want the video to achieve? Do you want to educate investors about the fund, build […]
Creating Engaging Content For Youe Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People are naturally drawn to stories, so try incorporating them into your content. For example, you could tell the story of how your fund was started or highlight the success stories of some of your investors. […]
Creating Engaging Content For Your Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People are naturally drawn to stories, so try incorporating them into your content. For example, you could tell the story of how your fund was started or highlight the success stories of some of your investors. […]
How Do I Write An Email To An Investor About Bad News
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context and potential solutions. Here’s a basic structure you can follow: Begin with a clear and direct subject line that summarizes the bad news. Start the email by acknowledging the bad news and taking responsibility for […]
Has Microsoft Outlook Beaten Google Mail – Looks Like It Has
Gmail’s popularity is falling off a cliff. In September of 2021, they controlled 35 25% of the market. But by October of 2022, they only controlled 27% of the market. This means that within these 13 months, Gmail’s market share fell by a whopping 7.3%. This might not seem like a large amount at first […]
Using Inclusive Language In Marketing Content
Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now a challenge in how this is reflected in our language. By leading the charge with how we thoughtfully communicate on behalf of brands, marketers can help speak a more inclusive future into existence. Here are […]
What Should You Next Post – When You Have A Brain Freeze or Writers Block
What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn post? There’s no need to feel stuck – Here’s what you’re going to do: ?Ask a colleague: Colleagues work within your business, creating solutions that help customers daily. Ask for suggestions, hold round-table discussions, or […]