Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how modern mailbox filtering works. Here’s why 1. Spam filters penalise complex HTML Mailbox providers (including Google Gmail and Microsoft Outlook) don’t just look at sender reputation-they inspect the email itself. Heavily branded emails often include: […]
Complete Marketing Automation Pack For Fund Marketing Teams
There are many smart automation workflows you can build using ProFundCom – tailored especially for fund managers. Here are 10 powerful marketing-automation ideas, along with practical tips and best practices for implementing them in ProFundCom (or any other similar platform). Automation Ideas for Fund Managers New Lead Welcome / Introductory Series Trigger: A lead […]
From Awareness to Allocation: 5 Email Templates for Every Stage of the Investor Journey
Today’s investor journey is a sprawling digital path. Various platform junctions act as entry points and tollbooths for data handover, and email has a starring role within this marketing cycle from engagement to conversion. The format still has enduring appeal with those that consume financial content and those that produce it – why so? For one, […]
Mastering Font Pairing for Emails with Fontjoy: A Game-Changer for Designers
Crafting the perfect email design isn’t just about visuals and layout—it’s about typography, too. The fonts you choose can dramatically influence how your message is perceived, from readability to aesthetic appeal. But let’s be honest: pairing fonts can be a frustrating guessing game, especially when you’re trying to find that sweet spot between bold creativity […]
Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address (the part before the @). For example: ✅ o’connor@example.com However, apostrophes in email addresses can sometimes cause issues with certain websites, forms, or systems that do not properly handle them. Some email providers may not […]
What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing remains a powerful tool, several challenges can hinder its effectiveness. Here are some of the top ones: Getting and retaining subscribers: Building a qualified email list is crucial, but it requires convincing people to give you […]
The Lastest Problem With Gmail – Pull Through Text and Images
Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all the classes (presumably to avoid it clashing with their own page classes) and also strips out a bunch of CSS properties that they’ve decided people can’t use for reasons unknown. It looks like Gmail have […]
Why Having noreply In Your Emails Is A Bad Idea
This is one of the things that drives me to freaking insanity; when I hit reply from on an email and I get – noreply@company.com Using a “noreply” email address in your email communications can have several drawbacks and is generally considered a bad practice for several reasons: Lack of Customer Engagement: When you send emails from […]
The Best Library of Email Templates For Fund and Financial Services Marketers
There are a lot of email templates that need to be built and every manager has their own ideas. Drawing on our years of experience, we’ve created a library of email templates that should give every fund and financial services marketer the building blocks for creating great email templates. In these examples, we have used […]
What is the best email sequence for fund managers
Just because someone engages with some digital content does not mean they will become an investor overnight. Here is an in-depth email nurture sequence to nurture the lead, educate, build trust and drive action. Selling funds is a long-tail sales process, and it is important to use marketing automation to facilitate this. The key principles […]
Bullet Point and HTML emails
HTML Bulleted lists are always a bit tricky, as you’ve probably found when making them. This isn’t limited to your email editor or designer; they’re just nasty to make in a text-based editor due to the HTML pattern that they use. You can use combinations of Enter and Shift-Enter when creating new lines to get them […]
Bullet Points and HTML emails
HTML Bulleted lists are always a bit tricky, as you’ve probably found when making them. This isn’t limited to your email editor or designer; they’re just nasty to make in a text-based editor due to the HTML pattern that they use. You can use combinations of Enter and Shift-Enter when creating new lines to get them […]
How Do I Write An Email To An Investor About Bad News
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context and potential solutions. Here’s a basic structure you can follow: Begin with a clear and direct subject line that summarizes the bad news. Start the email by acknowledging the bad news and taking responsibility for […]
Creating An Outlook Email In A Bulk Email Template
It is self-evident when an email has come from a bulk email tool or a marketing automation system. Over-designed emails immediately arouse suspicion, and there is a trend to make the email look more like it has been crafted directly for Outlook. Most bulk email tools are not designed for this. Here are four ways […]
Using Inclusive Language In Marketing Content
Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now a challenge in how this is reflected in our language. By leading the charge with how we thoughtfully communicate on behalf of brands, marketers can help speak a more inclusive future into existence. Here are […]
How to Make Images in Emails Load Automatically
Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is due to two things. Firstly, organisations IT teams are set up not to download images because images can consume a lot of data storage space. Another reason is security: photos and videos can contain malicious […]