Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]
A Creative Director’s Take on Elevating Fund Marketing Email Designs
Despite the range of digital platforms fund managers use to communicate with investors, email remains the old faithful. Even if […]
Mastering Font Pairing for Emails with Fontjoy: A Game-Changer for Designers
Crafting the perfect email design isn’t just about visuals and layout—it’s about typography, too. The fonts you choose can dramatically […]
When the Fund Climate Shifts, Here’s 4 Ways to Adapt With Digital Marketing
You can picture financial changes very vividly: think the cinematic trope of stock brokers staring at huge interfaces of rolling […]
REPLAY::5 Must-Have Integrations for Fund Marketing
REPLAY::5 Must-Have Integrations for Fund Marketing As fund marketing evolves, so does complexity. More channels. More tools. More spreadsheets. And […]
Managing Pipeline Data? Look at Integrating Your MarTech Stack
At the start of a fund marketing planning stage, filling a sales pipeline may feel like a bit of a […]
Mailing List Sunsetting: What It Is and Why It Matters
Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability […]
ProFundCom Product & Service Notification 28th March 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
AI Automation for Fund Managers
AI automates personalized content for diverse investor segments by leveraging data-driven insights, machine learning, and automation tools. Here’s how it […]
The Month in Digital Marketing for Finance – March 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
ProFundCom Product & Service Notification 28th March 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
‘More With Less’ Strategies for Experimenting With HQ Fund Content Formats
When a fund marketer delves deep into the mine of investor data, they’ll realise their audience is far from one-note. […]
The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Gain a Deeper Understanding into Today’s Ideal Investors
Gain a Deeper Understanding into Today’s Ideal Investors In the good old days, a fund manager may have met a […]
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