Digital Marketing Review of the Top 100 Hedge Funds 2026
It’s our pleasure to present ProFundCom’s fourth annual digital marketing review of the world’s 100 largest hedge funds. We’ve refreshed the criteria this year, analysing the websites of these top hedge funds according to UX and design, content marketing, social media, and products and services. When executed effectively, these core marketing strategies can significantly broaden […]
Why Is AI Failing Fund Marketing
The artificial intelligence bubble feels fit to burst Digitalisation has been lightning-fast this side of the millennium, and AI represents one of its most seismic underground to mainstream hits. It’s not just a talking point: it’s a data processing behemoth with a predictive analytical mind beyond comprehension. So much so that an estimated $35 billion […]
Unlocking Hidden Digital Alpha: Secrets Top Fund Marketers Use
Become the Director of Great Buyer Journeys Investors will probably never meet your fund’s marketers, investor relations teams, or other stakeholders in person. It would be lovely to chat about their individual financial needs on that level to tailor a portfolio that suits them. Unfortunately, the days of networking in hotel lobbies have almost wholly […]
Fund Marketing Emails That Work: A Guide to Mastering Templates
Never Underestimate the Humble Email Sifting through emails is a universal experience. Coupons and promotions, shopping cart reminders, or a wedding invite to RSVP to. Investors likewise hope to receive updates from the fund they place their money with, so making them stand out in their inbox is imperative. This presents amazing fund marketing opportunities: […]
ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2025
Our Hedge Fund Report returns for its third year, finding that there’s still plenty of digital marketing opportunities funds should grasp to become leading, trustworthy brands. It can only take a few clicks on a single webpage for an investor to make up their mind about placing money with a fund. With the face-to-face initial […]
2025 Fund Marketing Outlook Report
The fund world has spoken. From our survey, see how industry professionals view the effects of digital platforms on common challenges from lead generation to analysing data. Where Should Marketing Priorities Lie? 2024 has been an exhilarating time for digital fund marketing. We’ve all witnessed the rise of online personalisation, AI’s status from talk-of-the-town futurism […]
9 Habits of Highly Successful Fund Marketers
Many funds will agree that the ‘old ways’ of reaching investors feel like aeons ago. If you dug up a marketing time capsule, you’d find a range of dusty monthly periodicals, ‘80s business cards and a FundForum brochure. Nowadays, everything has been replaced with a laptop or an iPhone, and so have the channels they […]
Your AI Roadmap For Fund Marketing
Whether you start the day with coffee and a newspaper, scan social media on your mobile, or open your laptop to a web browser, you will be familiar with artificial intelligence (AI). It’s no longer a futuristic concept from the pens of science fiction writers. Instead, its current power lies at the fingertips of fund […]
ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2024
Welcome to ProFundCom’s second digital marketing review of the top 100 biggest hedge funds in the world! We’re following up on our inaugural edition to see what improvements these top performing hedge funds have been making to their websites since we reviewed them in 2022. We based our 12 assessment criteria on the accessibility of […]
ProFundCom Report – Five New Automations That Will Boost Your Fund Marketing
How do you do more with less? That’s the question facing most fund marketing teams, as the powers that be expect them to produce Rolls Royce results on Nissan Micra budgets. And this is especially true at present. Because when economic times are tough, two things happen: Tea and biscuits are removed from meetings. Marketing […]
ProFundCom Report – Six Secrets of Creating & Distributing Great Fund Content
We’re drowning in a sea of information. After only a few seconds of scrolling through news apps or staring at a television, you’re hit by so much content – long, short, colourful, fascinating, or boring – that you’re bound to forget the lion’s share of it. That is, of course, assuming you read or watched […]
ProFundCom Report – Benefits of Using AI in Fund Marketing 2023
Whether you start the day with coffee and a newspaper, a scan through social media on your mobile, or by opening your laptop to a web browser, you will be familiar with artificial intelligence (AI). It’s no longer a futurism from the pens of science fiction writers. Instead, its very current power lies in the […]
ProFundCom Report – How To Boost AuM By Aligning Your Fund Distribution & Marketing Teams
When it comes to funds, alignment is good. Everyone who works at a fund – whether they are talking to clients, analysing data, handling payroll, or making the lunchtime sandwiches – should understand and appreciate the role of each department. Because when there is cooperation and alignment across a firm, it leads to a consequent […]
ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2023
Welcome to ProFundCom’s inaugural digital marketing review of the biggest 100 hedge funds in the world! These hedge funds may be top investment performers but how does their digital marketing stack up? We analysed their websites according to the accessibility of information and quality of engagement to see who’s coming out on top, and the […]
ProFundCom Report – Using A CRM To Raise And Retain Assets – The Insider’s Guide
Everyone in sales or marketing within a fund has one ultimate purpose: To raise and retain assets. There are many different roles and responsibilities involved in making that happen, but that’s the one and only goal of sales and marketing teams. Of course, it’s not easy. It’s a fiercely competitive and ever-changing sector, where the […]
ProFundCom Report – The Seven Practices Of Highly Successful Fund Marketers
Every profession and sector has its leaders – those who blaze a trail that others try and follow. And fund marketing is no different. Some companies and individuals seemingly have the ‘magic touch’ that draws in new investors and encourages existing clients to stay longer and invest more. How do they do it? The truth […]