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Email Templates / Knowledge
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From Awareness to Allocation: 5 Email Templates for Every Stage of the Investor Journey
Today’s investor journey is a sprawling digital path. Various platform junctions act as entry points and tollbooths for data handover, […]
Knowledge
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What is the Best Way to Use ProFundcom and Dakota Data
Using ProFundCom and Dakota Data together is a powerful combo for fund marketers and capital raisers. Here’s how you can […]
Blog / Knowledge
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5 Game-Changing Integrations Every Fund Manager Needs to Stay Ahead
Adapting To The Digital Investment Universe It can be a baffling concept, but fund marketing has gone so far beyond […]
Analytics / Email Delivery / Knowledge
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Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]
Email Templates / Knowledge
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Mastering Font Pairing for Emails with Fontjoy: A Game-Changer for Designers
Crafting the perfect email design isn’t just about visuals and layout—it’s about typography, too. The fonts you choose can dramatically […]
Email Delivery / Knowledge
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Mailing List Sunsetting: What It Is and Why It Matters
Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability […]
Knowledge / Marketing Automation
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AI Automation for Fund Managers
AI automates personalized content for diverse investor segments by leveraging data-driven insights, machine learning, and automation tools. Here’s how it […]
Analytics / Blog / Knowledge
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The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Knowledge
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Why Emails Cannot Be Recalled: Understanding the Limitations
Email has become an integral part of modern communication, enabling instant exchanges of information across the globe. However, one of […]
Email Delivery / Knowledge
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DMARC Failures and What To Do About Them
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]
Blog / Knowledge
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The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
Email Delivery / Email Templates / Knowledge
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Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]
Blog / Content / Knowledge
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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Knowledge
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Understanding DMARC and the Consequences of Its Failure
In today’s interconnected world, email is a crucial channel for business communication. However, with the rise of phishing attacks, email […]