Resources

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Blog

Why Is Thought Leadership Content Important On A Fund Website?

Thought leadership content is a vital part of fund marketing, as persuading people to invest is all about building trust. […]

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Blog

How Your Website Can Help You Stand Out From Competing Funds

One of the functions of your website is to encourage prospective investors to choose you over competing funds and companies. […]

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Email Templates / Knowledge

The Outlook 2016 Line Bug

Developing emails can be tough, we know that. We also know that Outlook 2016 is one of the worst culprits for making it […]

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Product

ProFundCom Product & Service Notification 16th April 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog / Events

REPLAY::4 Key Considerations When Using Creative Design in Fund Marketing

REPLAY::4 Key Considerations When Using Creative Design in Fund Marketing Since the pandemic struck, we’ve been busy helping small and […]

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Knowledge

Steps To Build A Fund Email Marketing Strategy

Email marketing for fund managers is a process with lots of moving parts – it is not as simple as […]

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Blog

How Does Thinking Like An Investor Help You With Website Lead Generation?

For your website to be successful in lead generation terms, you need to give people what they are looking for […]

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Blog

The ProFundCom Guide To Effective Thought Leadership Content

Thought leadership is something of a buzzword in fund marketing circles at present. It is seen as a way into […]

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Blog

How Do You Turn Visitors Into Leads On A Fund Website?

For your fund website to work in lead generation terms, you must persuade visitors to your site to sign up […]

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Blog

The Month in Digital Marketing for Finance – April 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in March 2021?

The chart below shows the sentiment across the main financial sectors in March 2021. The biggest winners were Hedge Funds with […]

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Email Delivery / Knowledge

Email Delivery For Fund Managers – 15 Rules For Delivery

  SPF/ DKIM – The Sender Policy Framework (SPF) is an email authentication technique that is used to prevent spammers […]

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Blog

Has The COVID-19 Pandemic Increased The Global Reach Of The Fund Marketing Sector?

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Blog

How To Plan An Effective Fund Blog Marketing Campaign

When it comes to planning an effective fund blog marketing campaign, you must sit down with your marketing team and […]

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Content / Knowledge

Creating The Best Landing Page For Fund Marketing

Content marketing relies on getting a website visitor to leave their details behind in return for some gated content – […]

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Email Templates / Knowledge

Email Notices And Email Footers For Fund Managers

Disclaimers and confidentiality notices are automatic additions to the end of many organisations’ email, sometimes adding half a page of […]

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