Resources

The most important thing to remember about website marketing is that people are only visiting your site to find information […]

When you market a fund across multiple channels, you have lots of data coming in from lots of sources. The […]

If you have built up a body of thought leadership content, you are sitting on a goldmine of knowledge. And […]

Thought leadership content works extremely well in the fund marketing sector, because it builds trust in the mind of the […]

 Three main factors drive a successful fund launch: varied and effective content, well-educated internal teams, and a strong PR campaign. […]

LinkedIn is the social media network for businesses and professionals. Users are fed a stream of fairly serious content – […]

Here is the latest ‘Best from the Web’ for digital marketers in finance for the month of May. We are […]

Storytelling is a hot marketing trend and with good reason – as we are all hard-wired to enjoy stories. And […]

A client persona is a snapshot of the aims, attitudes and goals of a hypothesized group of investors. Creating a series […]

The short answer to this is yes, as there are no FCA regulations that explicitly prevents you from using social […]

Originality can pay off in fund marketing, but not always. And, in fact, it can be dangerous – as when […]

The simple answer to this question is that good website user experience can boost your assets under management. How? Because […]

 There are a number of things you must do to create persuasive fund marketing content. In short, you must keep […]

A data scientist can be a massive asset to any fund marketing team. But to help he or she do […]