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Blog

Digital Marketing Priorities For Wealth Managers – Part One

This is the first in a series of posts about the key issues that wealth managers must concentrate on in […]

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Blog

Do Fund Marketers Have A Mindset Problem When It Comes To Artificial Intelligence?

The answer to this question is a qualified yes. It’s qualified because you can’t make a blanket statement about this […]

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Blog

What are the gaps in your digital marketing reporting?

Noting describes the post-sales process of any product than the experience of the hype-curve.  Sales teams are taught to sell […]

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Blog / Product

ProFundCom Adds Zoom Webinar and Meeting Integration to the ProFundCom AppStore

A large number of our clients have started to run events and meetings using Zoom. Zoom’s success has enabled online […]

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Blog / Events

REPLAY::ProFundCom Webinar::The New Normal; Three Ways Wealth Managers Should Be Using Digital Marketing Right Now

In challenging times and a fast-changing global landscape, communicating brand identity and values has never been more important for wealth […]

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Blog

Why Are Funds Investing So Much In Marketing Technology?

Investing in marketing technology is a growing trend in the fund sector – and with good reason, as tech enables […]

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Blog / Product

ProFundCom Product & Service Notification 12th April 2020

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog / Events

ProFundCom Webinar::The New Normal; Three Ways Wealth Managers Should Be Using Digital Marketing Right Now

In challenging times and a fast-changing global landscape, communicating brand identity and values has never been more important for wealth […]

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Blog

Why Is Corporate Social Responsibility An Important Aspect Of Fund Marketing?

The rising importance of corporate social responsibility for fund companies is linked to the increasing prevalence of younger, millennial investors […]

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Blog

What Is More Important In Fund Marketing – Human Interaction Or Technology?

The question of whether technology or human interaction is most effective in fund marketing terms is actually a false one. […]

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Blog

The Month in Digital Marketing for Finance – April 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How To Use Marketing Automation To Boost Online Event Attendance by 30%

When you introduce marketing automation into your processes it is first crucial to set some realistic expectations. What do you […]

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Blog

How To Use Marketing Automation To Identify New Sources Of AuM

Many fund marketers now realise that marketing automation can boost AuM. But, equally, many don’t understand how. So, here’s some […]

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Email Templates / Knowledge

Why Does My Email Test Results Look Different Than My Local One?

There are a great deal of reasons why ProFundCom might show a different result to a result you performed manually […]

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Blog

How Should You Interpret Fund Marketing Data For A C-Suite Audience?

When interpreting marketing data and analytics, fund marketers often concentrate on the language of engagement – open rates, interaction etc. […]

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Blog / Events

REPLAY::ProFundCom Webinar::Getting the most out of Marketing Automation in Finance

Firstly, I hope you and yours are safe and healthy in these exceptional circumstances. Kindly find below the replay for […]

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