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Knowledge

How to Use LinkedIn for Fund Manager Marketing Teams: A Step-by-Step Guide for Marketers

More than 50 million companies use LinkedIn for business and that includes fund managers and people and companies that fund […]

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Blog

Inspiring Marketing Campaigns for Fund Managers – Simples

More Great Campaigns To Inspire Your Fund Marketing   A couple of years ago we wrote a ProFundCom white paper […]

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Blog

The Month in Digital Marketing for Finance – August 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in July 2021?

The chart below shows the sentiment across the main financial sectors in July 2021.   The biggest losers in July was […]

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Analytics / Knowledge

What Is Data Quality And Why Is It Important In Digital Marketing

Marketers in finance need the right data in order to run good campaigns, make the right decisions, and create effective […]

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Email Templates / Knowledge

The Five Most Important Checks Before Sending Out Emails in Finance

One of the challenges in sending emails with any message in finance is that they are full of all the […]

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Email Templates / Knowledge

How to Spot Any Spoofed & Fake Emails in 2 Steps

Spoofing is becoming so sophisticated that legitimate email senders can struggle to get their emails delivered. One of the questions […]

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Blog

Should Investor-Centric Fund Marketing Include A Social Media Strategy?

The answer to this question is yes, absolutely – as investor-centric marketing is all about giving existing and prospective investors […]

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Email Templates / Knowledge

Prevent emails to Gmail and Yahoo and other free ISPs from being blocked or sent to spam

Gmail and other free email providers can be a challenge to get emails delivered to. We have done a fair […]

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Blog / Events

REPLAY::Fund Marketing; 5 Workflows to Effectively Target AuM

REPLAY::Fund Marketing; 5 Workflows to Effectively Target AuM Planning out effective workflows can seem a little daunting but when done […]

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Blog

The Month in Digital Marketing for Finance – July 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2021?

The chart below shows the sentiment across the main financial sectors in June 2021.   The biggest winner in June was […]

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Blog

How To Use Your Website To Make Your Marketing More Investor-Centric

Investor-centric marketing is all about making life easier for your prospective and existing investors – and your website has a […]

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Blog

Can You Use An Email List To Make Your Fund Marketing More Investor-Centric?

Yes – in fact, in terms of investor-centric marketing, having an email list of prospective clients is vital, as it […]

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Blog

How Can You Use AI To Boost Cross-Selling In Fund Marketing?

Identifying cross-selling opportunities is vital in fund marketing, as investors who already know you and trust you with their money […]

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Events

REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign

REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign As most funds are now embracing digital, we […]

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