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March 30, 2014

A summary of AIFMD and what it means for email marketing in finance

What AIFMD Means To Your Email Marketing

What is AIFMD?

  • Creates a single EU market for funds
  • The passport allows funds to be marketed across borders
  • Non-EU funds can market into the EU via private placements till 2015
  • Non-EU funds can apply for the passports now but not have access till 2015
  • Post 2015 AIFMD will create a level-playing field to EU and non-EU funds marketing in the EU
  • It is to protect investors in the EU from the JOBS Act in the US

Find out more on the subject on the blog by clicking here.

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