The ProFundCom Appstore Goes From Strength To Strength
ProFundCom, the leader in email marketing for the finance sector, has revealed that its very own AppStore is proving a huge success with customers after launching two years ago. The AppStore gives ProFundCom clients access to advanced features of the ProFundCom platform, through apps that offer a host of benefits. The apps range from a […]
Don’t Be Fooled By Big Ideas – Why Big Data Means Nothing In Marketing
Big data is a term that’s bandied around a lot these days, and increasingly so in regards marketing. Big data can ‘revolutionise your marketing’, big data can ‘help you outflank your competition’, big data can ‘make a big marketing impact’. Please don’t believe a word of it. In fact, the next time someone tries to […]
60-Second Comment: Content Marketing in Financial Services
“Content marketing seems to be more than just the latest buzz phrase, introducing a way of deepening engagement with customers to ultimately drive value to the bottom line. But with a growing avalanche of content seeking increasingly time-poor audiences, what are the critical factors for success in content marketing and where do you think content […]
Social Media compliance issues in finance for hedge funds and asset managers
In terms of compliance that is a difficult question to answer, as regulatory bodies such as the FCA don’t offer any definition of what they classify as social media and digital media, which is probably because this field is evolving so quickly that it is difficult to describe. If you are an asset manager or […]
How To Ensure Your Digital Marketing in Finance, Asset Management and Hedge Funds Stays Legal
What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory bodies such as the FCA don’t offer any definition of what they classify as social media and digital media, which is probably because this field is evolving so quickly that it is difficult to describe. […]
AIFMD And What It Means To Your Email Marketing
Using email is essential for anyone in the financial services sector as it allows you to quickly and easily connect with your prospect and investor base. However, if you are trying to promote a product or service to contacts in your database, then you are subject to a whole raft of rules. It is a […]
Which of your prospects are visiting your website?…..and do you even care?
Whilst there have been many platforms that give you the ability see which of your prospects is reading your email communications there has been a gap in the sales process to know if these leads and prospects are actually further engaging with you via your website. There are products like CrazyEgg and Google Analytics but […]
ProFundCom Spring and Summer 2014 Newsletter
Since our last user group meeting, we hope that you are finding the enhancements to the ProFundCom platform useful. So that our users get a sense of what is happening within ProFundCom – as a product and a business, we have launched a user group newsletter. The newsletter can be accessed from the link below […]
New ProFundCom App Takes Web Analytics To The Next Level
ProFundCom, the email marketing specialist for hedge funds, asset managers and financial institutions, has introduced a powerful new web tracking app to its trusted market-leading platform. The application is available through ProFundCom’s Appstore and allows users an unprecedented analytical capability, as it can track exactly who has visited your website as well as who has […]
How To Make Your Events The Best In The Business
Events are a fantastic marketing tool as they are the ultimate in ‘permission marketing’. This means marketing to someone who has given you their permission to speak to them. This is as opposed to ‘interruption marketing’, which literally means interrupting people’s daily routine with sales messages. Examples of interruption marketing are cold calling, spam emails […]
A summary of AIFMD and what it means for email marketing in finance
What is AIFMD? Creates a single EU market for funds The passport allows funds to be marketed across borders Non-EU funds can market into the EU via private placements till 2015 Non-EU funds can apply for the passports now but not have access till 2015 Post 2015 AIFMD will create a level-playing field to EU […]
The types of email metrics that are worth analysing
Day after day, day after day, We stuck, nor breath nor motion; As idle as a painted ship Upon a painted ocean. Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. or so the The Rime of the Ancient Mariner goes. Probably the sames applies […]
ProFundCom Launches Powerful New Predictive Software for Email Marketing
ProFundCom, the trusted leader in email marketing for the finance sector, has added an impressive new weapon to its armoury in the shape of Engagemetric Heuristics. Engagemetric Heuristics now enables marketers to predict which prospects are likely to become investors and which investors are potentially looking to redeem. It works by tracking readership and engagement […]
Increase your email engagement with ProFundCom’s new service
At ProFundCom, we are constantly reviewing our service to identify what we can do to help our clients and trialists more.
AIFMD – The game changer for email marketing in finance
I am writing to you because I need to relay vital information about the recent Alternative Investment Fund Managers Directive (AIFMD). Please read this posting as failure to comply with the directive could lead to claims for civil law damages, tax consequences and, in exceptional cases, criminal penalties. We have also set up an AIFMD […]
ProFundCom releases AIFMD Compliance App for their Email Marketing Platform
ProFundCom has released this article to relay vital information about the recent Alternative Investment Fund Managers Directive (AIFMD). Please read this article as failure to comply with the directive could lead to claims for civil law damages, tax consequences and, in exceptional cases, criminal penalties. We have also set up an AIFMD Manager on the […]