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February 28, 2014

The types of email metrics that are worth analysing

What AIFMD Means To Your Email Marketing

Day after day, day after day,
We stuck, nor breath nor motion;
As idle as a painted ship
Upon a painted ocean.
Water, water, every where,
And all the boards did shrink;
Water, water, every where,
Nor any drop to drink.

or so the The Rime of the Ancient Mariner goes.

Probably the sames applies to analysing and actioning email analytic data.

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