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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2023?

The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]

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Blog

The Month in Digital Marketing for Finance – November 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

What is the anti-CRM movement

In the bustling world of customer relationship management (CRM), a new approach is emerging—the anti-CRM. This unconventional strategy challenges the […]

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Blog

Five Tips to Build Successful ABM Campaigns for Funds

All good things come from a solid, upfront plan. The art of account-based marketing is no different as it combines […]

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Events

WEBINAR::Integration Matters – Gaining Greater Growth Efficiency With A Single Source of Institutional Knowledge

Join Us! Webinar for Asset Managers December 6th, 2023 | 11 AM PT, 1 PM CT, 2 PM ET, 7 […]

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Blog

Which Analytics Help Fund Marketers Raise AuM?

Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […]

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Blog

How To Use Digital Marketing To Find New Investors – Part Five

This is the fifth and final piece in a series of articles about how you can use digital marketing to […]

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Reports / White Papers

ProFundCom Report – Six Secrets of Creating & Distributing Great Fund Content

We’re drowning in a sea of information. After only a few seconds of scrolling through news apps or staring at […]

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Product

ProFundCom Product & Service Notification 29th October 2023

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Analytics / Knowledge

Digital Marketing Metrics & KPIs For Fund Marketing Teams

Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2023?

The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]

READ NOW
Blog

The Month in Digital Marketing for Finance – October 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How Account-Based Marketing Aligns Sales and Marketing Teams

Fans of Mad Men will be aware of the collective sales and marketing process: creatives and account executives trying to […]

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Events

REPLAY::Successful Digital Marketing Campaigns in Finance

REPLAY::Successful Digital Marketing Campaigns in Finance In recent years, digital marketing in the fund sector has seen a remarkable transformation. […]

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Blog

What Engagements Should A Fund Marketer Be Tracking?

We’ve established that your fund marketing efforts are all aimed at producing engagement data. But what types of engagement data […]

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Email Templates / Knowledge

The Lastest Problem With Gmail – Pull Through Text and Images

Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all […]

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