The simple answer to this question is yes, because we live in a multi-channel world and the necessity of being able to communicate fluently across a range of different platforms and devices has never been more pressing. The more ways that you reach out to investors the more chance you have of reaching your ultimate goal, which is boosting assets under management.
Rely too much on just one channel, and you may be missing something – so you need to spread your wings and use websites, social media, blogs, email and more to collect and analyse trends in client and prospect behaviour, and create campaigns that can adapt to individual needs.
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