Search ProFundCom:
Search ProFundCom:
Featured
Featured
Fund marketing intelligence
Fund Marketing Intelligence provides fund marketing weekly updates into the world of fund marketing regulation, news, data and regular interview with leading lights in the industry.
Data
Email is a non-negotiable asset to a fund marketer’s toolkit. Treating it as a cheap throwaway platform can have poor
Data
RIAs are currently facing a dual-pronged problem: under-resourced marketing operations and changing demographic customer bases. From a Cerulli Associates report,
Data
Investor intent cannot be discerned from email open rates alone. Still, that metric is often highly lauded by marketers at
Data
A deep-dive into the SEC’s annual Form ADV filings show two results pertinent to wider fund marketing teams competing for
Data
The older techniques hedge funds and asset managers used to hook investors have been called into question, as found in
Data
The age-old investment performance USP asset managers once relied on is being overturned. That may have been a mutual industry-wide
From reading to raising
ProFundCom sits alongside your CRM to identify allocator intent, protect deliverability and turn engagement into allocations.