Perhaps historically investor acquisition has been the one overriding and crucial statistic in fund marketing, but firms are now realising just how important investor retention is, as keeping investors on board not only retains assets within the fund but also presents ongoing sales opportunities.
The fact is that someone who is already investing with you is far more valuable than someone who simply may invest with you. This is relevant not only from the point of view of asset retention but also because a happy investor who already knows and trusts your firm with their money presents an excellent and ongoing cross-selling opportunity.
