Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal.
Marketing analytics consists of processes and technologies that provide marketers with the tools to
- identify trends
- patterns over time
- make data-driven decisions.
- evaluate the success
- value of their marketing initiatives
Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behaviour, regional preferences, creative preferences and much more.
Here are the top 10 metrics and KPIs for data-driven digital marketers:
- Web Traffic Sources
- Leads
- Page Views
- Click-Through Rate
- Customer Acquisition Cost
- Customer Lifetime Value
- Cost per Lead
- Returning Visitors
- Conversion Rate
- Goal Completion Rate
