Why the FCA’s First Finfluencer Crackdown Will be Systemic
UK-based fund distribution has long suspected the regulatory whip to come for dubious online endorsements. It is a suspicion found to be true. The FCA has been duly investigating the finfluencer space: a growing social media trend involving personalities that promote financial products or share insights and advice with followers. Like many compliance risks involved […]
Advisors Want More Alternatives Than Ever. Most Still Can’t Explain the Risk to Clients
Alternatives allocations may be on the up-and-up next year, at least if advisors are able to justify the risk. Following a survey of more than 800 RIAs, private wealth firms, and broker-dealers across 15 countries engaged in alternative investing, their activity in the space looks likely to increase in the next 12 months. A whopping […]
A New Danger: When the Algorithm Reads Your Email Before the Investor Does
AI can do a lot to speed things up in life, which also includes gatekeeping email inboxes, perhaps disregarding the efforts made by fund marketers. For the very first time financial services and insurance have been studied as a core industry vertical in Zeta Global’s Q2 2026 Marketing Benchmarking Report, tracking email and SMS performance. […]
Broadridge Shows Investor Communications Is Becoming a Growth Line Rather Than a Cost Center
With its noteworthy insights into investor communications, Broadridge Financial’s Q4 results signal budgeting recommendations for fund teams. While already a powerhouse in the US driving transformation in investment management, Broadridge’s largest business line is investor communication solutions, where the segment saw revenue reaching $1.73 billion (an 8% increase that outpaced overall net earning growth of […]
Fund Marketers Without a Social Media Presence Are Invisible to the Next Generation of Allocators
Checking segmented generational activity is key for marketing success, and now is the time for funds to unlock Gen Z’s investment potential. Some funds may be disparaging of younger investor bases in favour of their existing demographics. Many, too, may see social media as an afterthought marketing tool compared to research reports and hefty performance […]
FCA Tells Firms: Metrics Dashboards Don’t Prove You’re Delivering Good Outcomes
Fund marketers place a lot of trust in their dashboards to signify engagement. According to the UK regulator, more needs to be done. To see how firms monitor customer outcomes under the Consumer Duty standard, the FCA took the microscope to 56 firms across sectors, size, and business models. The review examined a range of […]
Financial Services May Beats Retail on Email Deliverability, But the Advantage Is Fragile
Financial services’ notorious deliverability reputation looks to be rounding a corner according to recent cross-industry research. Despite the popularity of email (particularly among institutional investors), for years the sector’s distribution and email maintenance practice has not been brilliant. This includes overly long gaps between sends, low engagement, and cautious subscribers. However, a CFOtech Asia analysis […]
LinkedIn Follower Growth Is Stalling (But Carousels and Documents Are Quietly Outperforming)
Shifts in LinkedIn strategy are another ‘death and taxes’ certainty, where heeding engagement research can point funds toward effective changes. For much of the last decade, fund marketing teams have seen the build-up of page followers on the professional network as a key metric of reach. Global asset managers and multi-strategy hedge funds sit in […]
FCA’s New Rulebook Will Reshape How UK Alternative Fund Managers Talk to Investors
A fragmented alternative investment fund manager regime may be coming to an end in the UK. It is a rule change that implicates marketers in the alternatives sector. The Financial Conduct Authority has recently opened a consultation to re-address the obligations rulebook for alternative fund managers. Currently, the documentation is split among legislation, Treasury regulations […]
SEC’s Fraud Case Against Adit Ventures Is a Warning on Pre-IPO Marketing Claims
A New York-based private advisor is facing a multiple-count fraud case, identifying the perils of disciplined pre-IPO marketing. On August 10, Adit Ventures Management, its CEO Eric Munson, and three affiliated GPs had charges filed against them by the US regulator for an alleged multi-year scheme into false claims made to investors, granting apparent access […]