Does Lead Scoring And Grading Work In Fund Marketing?
Lead scoring and grading works very well in fund marketing, as it can streamline your sales cycle and ensure that leads are well-qualified before they reach your sales team – saving money and time for both departments and, ultimately, boosting AuM. You initiate scoring and grading by first developing interesting content and sending it out […]
Does The Advent Of AI Mean You Must Shake Up Your Fund Marketing Team?
Artificial Intelligence offers incredible potential to the fund marketing sector, but for it to be truly successful you must make changes in your team. That’s because implementing and running artificial intelligence is no easy task. It involves highly complicated technology that demands the attention of an expert in the field. These changes aren’t about sacking […]