The Month in Digital Marketing for Finance – September 2019
Here is the latest ‘Best from the Web’ for digital marketers in finance for the month of September.
Events
AM Tech Day 2019
AM Tech Day is one of the leading industry events in Europe dedicated to the impact of technological innovations, specifically on those in asset and wealth management, insurance and fintech. It is the event’s tenth anniversary, and so 2019 will feature an opening conference and nine debates on the industry’s main challenges. Register here
Introducing the Association of Investment Marketers
Explore and prioritise the skills you will need to accelerate your career, learn some fun but essential ‘soft’ skills and learn about key industry trends from leading investment marketers. Register here
Features
Marketo – 8 Myths About Marketing Automation
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Read more here
Opinion
WordPress on the road to acquisition by Salesforce – be very afraid
Automattic Inc., the parent company of web publishing and ecommerce platforms WordPress.com, WooCommerce, Jetpack, and enterprise WordPress VIP, has raised $300M in a Series D investment round from Salesforce Ventures, who joins Insight, Tiger Global, and True Ventures as an investor. Read more here
Resource
ProFundCom Whitepaper: How To Use Client Personas To Boost Your Fund Marketing
Fund marketing is lagging behind in understading client and investor personas, as both prospective and existing investors tend to be grouped according to their attitude to risk. Although this is important information, it is a very broad grouping and is too generalised to deliver a truly personalised marketing service. For that, you need to dig deeper – and find out about a person’s preferences across a range of factors, not just risk. Download whitepaper here.
What will Europe’s e-privacy regulation mean for your business?
The ePrivacy Regulation, an elaboration of the GDPR, has been moving closer to adoption; beyond preparing for compliance, smart companies can find business advantages Download whitepaper here
