The Month in Digital Marketing for Finance – August 2022
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Sentiment Tracking
Post of the Month
Savvy Investor – Investment Content Quarterly: A Special Report for investment marketers
Savvy Investor’s latest Investment Content Quarterly (ICQ) for Q3 2022 provides unique insights and market intelligence viewpoints derived from our data and observations. Designed to help investment marketers better understand content trends and develop their content strategy, this report includes a list of the Top 100 white papers from the Savvy Investor platform and granular analysis of views and topic popularity. Read more
Features
ProFundCom – The Seven Practices Of Highly Successful Fund Marketers
Every profession and sector has its leaders – those who blaze a trail that others try and follow. And fund marketing is no different. Some companies and individuals seemingly have the ‘magic touch’ that draws in new investors and encourages existing clients to stay longer and invest more. How do they do it? The truth is there’s no magic about it. Effective fund marketing doesn’t require any particular ability or specialist knowledge. What it does require is an appetite for hard work, having the right tech for the job, and the willingness to follow some fundamental principles that guide success. Read more
Marketing Week – Revealed: Marketing effectiveness ‘more prominent’ factor in business decisions
If there was ever a case for making marketing effectiveness a priority, it would be in the current climate. Facing an unprecedented cost crisis, record inflation and the prospect of recession, marketers who can demonstrate the tangible impact of their activity will be well positioned to make a compelling case for investment even as budgets are squeezed. Read more
White Marble – US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education
Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report, we reflect on the ways inflation has impacted the asset management industry and shifted conversations. Issues including environmental, social, and governance (ESG) and portfolio construction have grown, as have conversations on what this means for younger generations. Using the latest research and content available, this report aims to provide you with a holistic overview of the industry and key considerations that marketers can use going into the second half of the year. Read more
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in July 2022.
As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email
Instant Previews – Instantly see how your email will appear on over 70 different email clients Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists Instant SPAM Check – Rate how likely your email will end up in Junk folders Instant Compliance – Compare your email’s content against compliance heuristics
