Over Half of IRs Run Using AI, Which Could Be a Blessing And A Curse
Generative or agentic AI is not a headline for fund marketing’s proverbial tabloids anymore when it now dominates IR workflows. Nasdaq has been annually running its Global IR Issuer Pulse survey, and in Q4 2025, 700 corporate IR professionals answered. 51% of which (up from 30% in 2024) have embedded some form of AI into […]
Funds Are Not Aware Their Investor’s Default Inboxes Are Swallowing More Marketing Emails
Global email deliverability rates are now a key metric for IR and marketers. As it turns out, the number of Outlook’s legitimate emails sitting in inboxes is trailing. According to the 2026 Email Deliverability Benchmark Report by Validity, 2025 saw trillions of inbox placement data points signalling that delivery success was on the up.Not that […]
A Firm Has Failed to Disclose Minibond Commissions, A Red Flag to FCA-Regulated Fund Marketers
Fund disclosures are rocky ground for promotion-approval at funds, with recent FCA disciplinary action proving their continual compliance headache. Equity for Growth (Securities) Limited (EFG) has been found to approve financial promotions that relate to minibonds in an “unfair, unclear and misleading” manner under the UK’s “Section 21” in the Financial Services and Markets Act […]