What Does The Rise Of Machine Learning Mean For Asset Managers?
Machine Learning (ML) is enjoying rapid uptake across the asset management sector, with many suggesting that it could reverse the trend towards passive investment funds. Can it? Will it? Is it even a good thing? As with any new technology, the truth is that it won’t work for everyone – and there are both good […]
How To Prove The Worth Of AI In Digital Fund Marketing
The marketing sector is increasingly realising that artificial intelligence (AI) can improve client journeys and experience and drive sales. And this is why so much money is being invested in AI. According to one survey, 90% of marketing executives across the world are using AI to improve the way they connect with customers. And this […]
Do Fund Marketers Have A Mindset Problem When It Comes To Artificial Intelligence?
The answer to this question is a qualified yes. It’s qualified because you can’t make a blanket statement about this subject, but certainly many fund marketers approach the application of AI with the wrong mindset. They know it has worth, certainly, but their mindset is one of looking at AI as a magical box of […]