As a user of the ProFundCom platform, we want to notify you that there have been some changes to the platform. We will be sending these notifications every time there are updates to the platform.
Data Quality Studio
Impact: Medium
Section: Contacts
Description: Data takes many forms including campaign analytics figures, digital engagement data, survey responses, and data gathered across all digital channels. People’s views on data quality can often be in disagreement, even when discussing the same set of data used for the same purpose. There are many definitions of data quality, but data is generally considered high quality if it is “fit for [its] intended uses in operations, decision making and planning”. Ultimately, data quality refers to the state of qualitative or quantitative pieces of information. With the above in mind we have developed the ProFundCom Data Quality Studio that allows users from a single page to view, analyses and trend the quality of their email data. The data points are
- Unsubscribes
- Bounced
- Excluded Sends
- Excluded Reports
- Subscribes
- Forwarded
