There are many different aspects to SEO, but good content is the most important factor when it comes to fund marketing – or indeed any form of marketing.
There are two reasons for this. Firstly, for your website to be of interest to investors, you need quality content – copy, images, infographics, video, audio and anything else that informs – that they find compelling and encourages them to trust you.
Secondly, good quality content works well in purely SEO terms, because Google likes useful, helpful stuff. In fact, Google’s own guidance states that website content should be useful and informative, more valuable than that found on similar sites, as well as credible, high quality, and engaging.
