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Blog / Company News
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Getting Social The Compliant Way – Part 3 – Risk Warnings
This is my third post on the FCA’s attitude to social media. This time I’m looking at what it calls […]
Blog / Company News
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If you use social-media to promote Financial Products…have a read
Ask a group of finance professionals the following question: What is the FCA’s rules on using social media for financial […]
Blog / Company News
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How will Brexit affect MiFID and Digital Marketing in the financial services sector?
It is happening people – so how will Brexit affect MiFID and Digital Marketing, in the financial services sector. MiFID […]
Blog / Company News
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Compliance Update – Read This If You Send Marketing Emails
Why? Because I’m about to provide an indispensable guide to keeping on the right side of the law in regards […]
Blog
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Top 10 of Swiss digital marketing campaigns of 2016
One of the questions that we get asked a lot in Switzerland is who runs the best digital marketing campaigns. […]
Blog
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ROI in Digital Marketing – what is stopping it?
When we at ProFundCom have quizzed prospects and clients, different teams have very different views of what goes into determining […]
Blog / Company News
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The Digital Journey of Investors. Part 3 – Connecting with Investors
Once you have implemented the digital awareness campaign for raising assets, the next step is to look at how we […]
Blog / Company News
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Digital Marketing – the saviour of Swiss private banking?
The staged end of banking secrecy has transformed the Swiss private banking landscape, a change accelerated by the legal disputes […]
Blog
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85% of marketers do not… do you?
Most hedge fund and asset management marketing teams will claim that they are using digital marketing analytics. The problem is […]
Blog / Product
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ProFundCom Releases Powerful Page Analytics App
ProFundCom has released another game changer to further enhance their clients’ digital strategy and output. Page Analytics enables users to […]
Blog
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ProFundCom Brexit Statement
The referendum on the UK’s membership of the European Union was held last week and the result of the vote […]
Blog / Company News
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The Digital Journey of Investors – Part 2 – Awareness
In the posting The Digital Journey of Investors – Part 1, I described how the investor community is more empowered […]
Blog / Company News
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The Digital Journey of Investors – Part 1
We are selling to empowered investors. Today investors are better informed than ever before. By the time they approach fund, […]
Blog
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What the new FCA Social Media Guidance means for you
Social media, depending on which camp you’re in, is either the greatest vehicle for brand exposure since the advent of […]