Why Active Hedge Fund Social Media Boosts LP Engagement
Hedge funds’ reluctance to join the social media frenzy has been detrimental. That will continue if such channels get ignored, as they are still the core direct-to-investor communication tools for the digital age. A lack of social media care becomes obvious when assessing leading firms’ social presence. Every financial marketer in the past decade will […]
REPLAY::Stop Wasting Hours on Fund Marketing Templates
REPLAY::Stop Wasting Hours on Fund Marketing Templates If your marketing team is still battling with clunky tools, broken formatting, endless revisions, and templates that need HTML knowledge, then this webinar is for you. Too many fund marketing teams are wasting hours on slow, manual processes – relying on developers for simple edits, fixing formatting issues […]
The Month in Digital Marketing for Finance – May 2026
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month and looking forward to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. Marketing Week […]
REPLAY::Your Data Is Lying::Misleading Metrics in Fund Marketing
REPLAY::Your Data Is Lying::Misleading Metrics in Fund Marketing Most fund marketing metrics are misleading. As the saying goes: Lies, Damned Lies….and Marketing Analytics. Open rates are up? Not really. Clicks are steady? Think again. Reports are being downloaded? That’s not the full story. Google Analytics looks great? It’s more misleading than you think. The reality is that much of […]
Why Blogs Are Still Essential For Hedge Fund Websites Today
From our investigation into 100 leading hedge funds, we identified that 43% exhibited no blog at all. Given the credibility of blogs for decades, it got us thinking: are they old hat for a new multimedia digital-verse, and is the age of the hedge fund blog over? Back in the day, it was totally normal […]
ProFundCom Product & Service Notification 28th May 2026
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated. Smarter Mailing List Segmentation & UX Enhancements Impact: Medium Sections: Mailing Lists and Data Quaility Studio Description: We’ve made a major usability upgrade to how you build […]
The Month in Digital Marketing for Finance – April 2026
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month and looking forward to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. Marketing Week […]
ProFundCom Product & Service Notification 28th April 2026
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated. Domain Synonym Tool Impact: Medium Sections: Data Quality Studio Description: We’ve released a new Domain Synonym Tool to improve the accuracy and reliability of your exclusion lists within […]
Why UX Simplicity Is A Fund Website’s Secret Strength
Naval terminology has its fair share of applicable terms we use without thinking about their watery origins. “Showing your true colours”, “the cut of one’s jib”, “shiver me timbers”. Perhaps not the last one. However for designers everywhere, the ‘KISS’ design principle – originating in the US Navy in the 1960s – has more sticking […]
Join the AI Innovation Conversation at Revenue Revolution This Summer
Asset and fund managers are still stumped by AI. It’s understandable, but given its truly remarkable marketing functions to reach online investors, those failing to master it may see the future take over fast. Luckily, there’s Revenue [R]Evolution 2026: an all-day AI-debunking conference taking place at the wonderful Stevens Institute of Technology in Hoboken this […]
REPLAY::Joined-Up Investor Engagement: What It Actually Looks Like in Practice
Joined-Up Investor Engagement: What It Actually Looks Like in Practice In the webinar we focused on how leading managers are building more connected, coordinated investor engagement models. We covered: What a joined-up investor journey looks like in practice Where manual processes still creep in – that’s fine!! How marketing, IR, and distribution can operate as one […]
How to Best Use Snowflake and ProFundCom
Using Snowflake alongside ProFundCom is a seriously powerful combination – if you treat Snowflake as your single source of truth for investor data, and ProFundCom as your activation + engagement layer. Most firms get this wrong by either: dumping data into Snowflake and doing nothing with it, or over-relying on ProFundCom without enriching the data […]
The Month in Digital Marketing for Finance – March 2026
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month and looking forward to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. Marketing Week […]
ProFundCom Product & Service Notification 28th March 2026
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated. Instant Calendar Invites Impact: Medium Sections: Event Manager Description: The Event Manager will now attach Instant Calendar Invites to emails which have a Calendar Link added […]
ProFundCom Recognised As Niche Leader in G2’s Top-Rated Marketing Automation Platforms
There are a plethora of marketing platforms in today’s market, from one-size-fits-all monoliths to plug-ins supplying a range of workflow productivity, AI, and e-commerce needs. So much so that consumers today face option paralysis. In that packed environment, G2’s recommendations – as the globe’s biggest technology review platform – holds sway. The site recognises quality […]
How Fund Marketing’s ‘Data Scientist’ Disguise Helps Target Sophisticated Investors
Recently you may have heard a lot of colleagues delving into the weeds of machine learning fundamentals. It’s not without reason. Even at hedge funds and private equity firms where person-to-person investor experiences have been the marker of excellence, the digitalisation of the financial world means there’s nowhere to hide from data science’s growing importance […]