The Month in Digital Marketing for Finance – December 2020
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Post of the Month
Opalesque – AssetRaising: TimetoTurntheTables!
The pandemic has structurally changed the process and methods of asset raising. Hedge funds, for example, got estimated net inflows of $13.0bn in 3Q 2020 but $11.2bn (82%) went to funds managing more than $5bn. Mid sized firms suffered outflows of $810m while those with less than $1bn received inflows of $2.6bn. Read more
Features
Marketing Week – This Christmas brands are spreading a message beyond festive cheer
Christmas ads rarely do any of the subtle stuff. They tend not to hang about, aiming straight for a firm tug of the heartstrings, thickly layering on themes around family, home, connection and unity. The 2020 crop generally sticks to the same template, but with one crucial, fascinating difference. Read more
White Marble Marketing – Don’t fight the zeitgeist – ESG is coming for you whether you like it or not
2020 has certainly had an ESG flavour and as a theme it is spreading quickly. From a mention on Sir David Attenborough’s BBC documentary Extinction: The facts to a plot line on the popular American TV drama Billions, the role that the investment industry can play in tackling related issues is receiving more airtime too. Read more
The Fintech Marketing Hub – Benchmark analysis: Social media in the UK banking sector
Dave Wallace and the team at NMD+, a London-based creative, data and technology consultancy, have launched a quarterly social media benchmark on a sample of UK banks with the aim to identify those companies that are using social most engagingly and productively, and reveal the overall state of social media in the industry. Read more
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in November 2020.
7th December – Eight Ways Investment Managers Should Be Using Digital Marketing Right Now.
This two-part interactive online workshop with four expert speakers will deliver you eight modules designed to help smaller and mid-sized managers to survive and grow assets during the COVID-19 pandemic (and beyond). The pandemic has structurally changed the process and methods of asset raising. Investors don’t travel any more to check out and visit potential managers to invest in. But they still invest: Hedge funds, for example, got estimated net inflows of $13.0bn in 3Q 2020 but $11.2bn (82%) went to funds managing more than $5bn. Mid-sized firms experienced a small outflow of $810m, while firms managing less than $1bn received inflows of $2.6bn. Register here
