Systematic Marketing for Hedge Funds, Asset Managers and Wealth Managers
Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea of which of their contacts is most likely to invest.
Primarily because they all claim to have an excellent relationship with their contact base. However, once those near and dear contacts have invested (or not) the fundraising activity starts again, with a major lull before the next tranche of funds – and so the eternal dance continues.
Information that would speed up this process is knowing who in the last 24 hours has suddenly started reading your information, having previously ignored any communications you have sent them.
It is also worth knowing who in the contact base has never shown any interest in your communications, as reaching out to these people can let you know if the contact can be graded as:
No – not now
No – I am the wrong person
No – not ever
No – I cannot remember you sending me anything
This is as opposed to you not having a clue why these contacts have not shown an interest in anything you have sent them!!!
ProFundCom gives you the ability to track this information, allowing you to start a dialogue with contacts, who previously were not engaged with you, your fund or your brand.
ProFundCom provides sales intelligence for hedge funds, such as:
Identifies which prospects are interested in which products
Recognises cross-selling opportunities
Qualifies leads to help create a targeted sales approach
ProFundCom provides sales intelligence for hedge funds, such as:
Establishes which communications will work best in your campaign
Determines how contacts are engaging with your communications
Analyses what factors contribute to a successful marketing campaign
