Apple Now Accounts for 62% of Tracked Email Opens, Despite Fund Open Rates Being Closer to Fiction Than Ever
Apple has the leading market share in email opens, not that its recorded open rates are powerful engagement insights for fund marketers. TL;DR: report investor clicks and logins as more valuable metrics. Individual allocators, advisors, and consultants all have a preference for which email provider they use, and the big-hitters seem to be in a […]