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52% of Distribution Teams Think Advisers Want Growth Consulting. Only 16% Agree.

Asset managers appear disconnected from what financial advisers see as value-added support, and why their thought leadership seems out of touch.

Asset managers appear disconnected from what financial advisers see as value-added support, a reason why their thought leadership seems out of touch. TL;DR: focus on client-facing content for advisers. Asset managers have likely held the opinion that they know best when it comes to compelling marketing and sales content. They know their adviser base well, […]