LinkedIn’s New Algorithm Just Cut Company Page Reach by Up to 66%. Here’s What It Means for Fund Marketers
An AI ranking model has slipped under the radar, changing which posts show up on investor feeds, and highlighting three practical adjustments marketers should make. The fickle nature of LinkedIn algorithms has plagued marketers across industries for a long-time. The AI ‘revolution’ is only increasing that frequency of change. Before, what users would see on […]
LinkedIn Reach Is Up, But Just 13% of Executives Are Capturing Impressions Properly
Posting from personal profiles is a highly-valued strategy for investor engagement, where one LinkedIn study gives more food for thought for hedge fund CMOs. Executive thought leadership involves sharing any business-side content through its C-suite, the ‘faces’ for any company that can convey its brand essence, philosophy – and in hedge fund and asset management […]
Why Outlook and Gmail are two different battles
This video discusses how Gmail and Outlook handle incoming emails differently and how to ensure correct configuration and improve email deliverability. Gmail focuses on user engagement and personalisation, using AI to score emails at the sender level. Outlook, on the other hand, prioritises email authentication, including SPF, DMARC, and DKIM configurations.
Hedge Fund Allocation Appetite Hits Multi-Year High, But Managers Convert Just 5% of Investor Meetings
A Barclays survey finds that investors are diversifying with low-beta strategies, albeit only a small patch of managers receive any allocations at all. Barclays Investment Bank recently surveyed 340 institutional investors – representing $8.7 trillion in AuM – where nearly half (43%) expect to be net allocators to hedge funds this second half of 2026. […]
FINRA Could Scrap Pre-Approval for Most Retail Communications. The Comment Window Closes Soon
September 11 heralds closing-time for any industry comments on FINRA’s Rule 2210 overhaul, changing the nature of risk-based approvals for good. As one of the biggest rewrites in the financial advertising world in over a decade, this Regulatory Notice 26-14 proposal (published in July) is a big deal; replacing the need for a registered principal […]
FCA Warns Listed Issuers That Your Regulatory News Feed Is Not a Marketing Channel
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SEC Sweeps Up 38 Fake “Advisers” Marketing Themselves to Retail Investors
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FCA Research: Young Investors Now Trust AI Chatbots More Than Ads, TV or Influencers
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75% of Advisors Say Content Sways Investment Decisions, But Their Preferred Channel Depends on Their Business Model
Can thought leadership directly lead an advisor to invest? It’s a crucial question demanding a hard number, which has recently been identified. The findings from the latest Advisor Pulse survey by ISS Market Intelligence provide asset management marketers with a concrete fact that has been tricky to have ‘to hand’ and justify internal budgets and […]
Academic Research Puts a Number on Being Out of Step With the Crowd: 5% a Year for Hedge Funds
While narrative-chasing might follow allocators’ expectations, a recent study proves a lot of credibility can be found in hedge funds’ outside-the-box thinking. To truly understand public sentiment about the economy, researchers across Penn State, Florida International University, the University of Cincinnati, and California State University, Fresno built a “macro sentiment index”; this used an NLP […]
How to fix it [deliverability] before year-end reports and updates
This video provides tips on addressing email deliverability issues and preventing emails from being marked as spam. Key recommendations include correctly configuring authentication protocols like SPF, DKIM, and DMARC through an IT team, monitoring bounce backs and sender reputation using tools like Google Postmaster or Microsoft SNDS, and maintaining list hygiene through segmentation and cleaning.
Why fund emails are getting flagged as spam or undeliverable
This video discusses technical and strategic reasons why fund emails often get flagged as spam. Key technical issues identified include the breaking of digital signatures like SPF alignment when using certain relays, which causes DMARC failures. Only 35% of financial firms currently enforce p=reject, leaving domains vulnerable to spoofing.
How to check if you’re losing the battle
This video discusses the challenges of monitoring email deliverability, noting that standard tools often fail to account for emails being sent to spam or false positives caused by bots. The video also details how the ProFundCom platform uses machine learning based on 23 years of email performance data to grade emails against a gold standard across […]