REPLAY::Your Data Is Lying::Misleading Metrics in Fund Marketing
REPLAY::Your Data Is Lying::Misleading Metrics in Fund Marketing Most fund marketing metrics are misleading. As the saying goes: Lies, Damned Lies….and Marketing Analytics. Open rates are up? Not really. Clicks are steady? Think again. Reports are being downloaded? That’s not the full story. Google Analytics looks great? It’s more misleading than you think. The reality is that much of […]