How Digital Platforms Add the Human Edge to Hedge Fund Marketing
Each of the financial world’s sub-pockets has its own love-hate relationship with digital. Much of this depends on how ‘with the times’ they are: have they implemented new technologies and upskilled themselves? Or have they chosen to turn a blind eye, thinking old-school investors will want more of the same from their marketing like the […]
Understanding Apple Mail Delivery Issues and How ProFundCom Mitigates Them
Since Apple introduced Mail Privacy Protection (MPP) in 2021, the way Apple Mail handles emails has changed dramatically. While these changes improve user privacy, they create challenges for email deliverability and reporting accuracy — especially for fund managers who rely on precise engagement analytics. This article outlines the main Apple Mail issues, how they affect […]