Can I Add This Contact to Our Email List? A Fund Marketer’s Dilemma
We’ve all been there. You’ve come across a goldmine of contacts from an industry database or an event attendee list – fund allocators, consultants, analysts, and prospective investors—and the temptation is strong: Should we just add them to our insights mailing list? A marketer in fund management recently asked this exact question, and it’s one […]