The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. Fund marketing has evolved from traditional methods to sophisticated online campaigns, digital roadshows, and investor outreach via multiple digital channels. However, as digital strategies advance, so too do the threats posed by bad bot traffic. […]
Demand Generation vs. Brand Awareness: A Fund Manager’s Perspective
Brand awareness and demand generation are not one and the same. They should not be pitted as a ‘this works better than this’, as they do in fact mark two distinct tactics within a go-to market strategy: getting investors hooked, and driving them to take action respectively In that regard, both deserve equal amounts of […]