How To Make Digital Marketing Your Asset Raising Saviour – Part One – Think Like An Investor
Everybody is using digital marketing these days in the asset management sector. But not everybody is using it effectively. It may raise awareness, sure, but does it actually move the needle in terms of raising and retaining AuM? For most, the answer to that is ‘no’. In this five-part series, I’m going to show you […]
Creating Engaging Content For Your Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People are naturally drawn to stories, so try incorporating them into your content. For example, you could tell the story of how your fund was started or highlight the success stories of some of your investors. […]
Creating Engaging Content For Youe Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People are naturally drawn to stories, so try incorporating them into your content. For example, you could tell the story of how your fund was started or highlight the success stories of some of your investors. […]
How Do I Write An Email To An Investor About Bad News
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context and potential solutions. Here’s a basic structure you can follow: Begin with a clear and direct subject line that summarizes the bad news. Start the email by acknowledging the bad news and taking responsibility for […]