Quality Content – The Problem with Fund Managers
Firms in our sector produce a lot of content – it comes with the territory. But much of the marketing content in the asset management sector is poor. It’s either too dull to attract any attention, let alone action, or so conceited and ‘clever’ that it has no relevance to the product or service it’s […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2022?
The chart below shows the sentiment across the main financial sectors in June 2022. Sentiment Tracking from the last 18 months Investment Management Asset Management Wealth Management Hedge Funds The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune […]