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The Best Colour Combinations For Email Templates

Our brains can process visual information 60,000 times faster than text, and color is a major factor in how we evaluate what we’re seeing.

One of the questions we get from a lot of marketers that work in fund management is how to improve the look and feel of their email templates. Since a number of midsize fund managers don’t really have a marketing team or a web design team, we thought it would be helpful to create a […]

Private Equity Marketing In The Digital Age

Private equity firms have traditionally focused their marketing efforts on public relations, printed marketing materials, and the business website

Private equity firms have traditionally focused their marketing efforts on public relations, printed marketing materials, and the business website. The digital landscape is always changing, and it has given private equity funds new ways to engage with their stakeholders. GPs may now reach their target audiences through a variety of channels thanks to the availability […]