Why Sales And Fund Marketing Teams Must Agree On Lead Definition
It’s vital that both your fund marketing and sales teams agree on what constitutes a hot prospect. Because what may look like a sales-qualified lead to someone in marketing, may be very different from how a sales rep sees it. This can lead to problems between the two departments and also hampers your asset raising […]
Who Will Be The Big Winners In The Fund Marketing Sector After The COVID-19 Pandemic? (2021-2025)
The big winners in fund marketing after COVID-19 will be those firms that have used digital communication and marketing most effectively and have reached out well to both prospects and clients. This is particularly true for smaller firms – those with £5bn or less of assets under management – as they are facing a double […]