What Personalisation In Email?
Personalisation makes emails more relevant. With email, there is a lot more customer data you have and collect than you do on almost any other channel. It is, for this reason, emails are the most important channel for personalised marketing experiences. Whilst the effort that goes into personalisation is hard work and requires multiple data […]
In Fund Management What Is The Best Way To Optimize Email Campaigns?
Optimising any process can be the ultimate can of worms as no campaign response is not dependent one thing it is what is known as a multi-variable problem. This concerns understanding the different aims and background of each analysis, and how they relate to each other. The practical application of multivariate statistics to a particular […]
What Is The Best Way To Build An Email Strategy For Fund Managers?
There are a number of ways that you can build an email strategy and these can be as simple or as complex as your ego allows. After all. if a complex email strategy fails most marketers will probably not be chastised. But be also aware of simple solutions – we are often drawn towards simple […]