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What Is The Biggest Lesson The Fund Marketing Sector Can Learn From 2020?

What Is The Biggest Lesson The Fund Marketing Sector Can Learn From 2020?

2020, the year of COVID-19, has changed the world and it blasted everyone in fund marketing. Whether they liked it or not – into the digital marketing sphere. So, the biggest lesson the sector has learnt is that a full move to digital marketing is no longer an option, it’s a necessity. Anyone still labouring […]

What Does 2021 Have In Store For The Fund Marketing Sector?

What Does 2021 Have In Store For The Fund Marketing Sector?

The major changes for the fund marketing sector in 2021 are likely to be four trends that will shape the next twelve months. Firstly, AuM will increase – as there is so much pent-up demand and capital that hasn’t yet been used. Also, some private equity money will start to flow into funds (and vice […]