Does Personalisation Work In Fund Marketing Emails?
Personalisation can work wonders in fund marketing emails, as it suggests to the recipient the content is exclusively for them. Even something as simple as adding a first name to a subject line or salutation will boost open rates and engagement. But the most useful personalisation comes through providing content and offers that are specific […]
How To Use Fund Marketing Personas In A Post-COVID World
Marketing personas are vital, as they tell you what you need to know about those you are targeting with your marketing campaigns. Thankfully, there is a wealth of useful information about your audience waiting to be collected and analysed, which helps you build a profile – a client persona – of those who are most […]