Top 10 of Swiss digital marketing campaigns of 2016
One of the questions that we get asked a lot in Switzerland is who runs the best digital marketing campaigns. Some of these are clients and some are not – but each of them are working towards using digital marketing to raise and preserve AuM as well as to reach out to Millennials. The rating below […]
ROI in Digital Marketing – what is stopping it?
When we at ProFundCom have quizzed prospects and clients, different teams have very different views of what goes into determining ROI. Digital ROI is a combination of: • Analytics • Insights • Actions These elements are then distributed from the marketing team to the sales team via reports or from within a CRM. We have […]