ProFundCom Intregrates With CRM Systems To Provide Excellent ROI
ProFundCom has unveiled its CRM blade, giving hedge fund managers and asset managers the ability to track contact engagement from within their CRM systems. The integration provides an incentive to keep the data in the CRM system up-to-date and, as a result, usage increases. Furthermore, any reports generated from the system have the granularity to give a […]
Legal and compliance issues around hedge fund marketing emails
I have been alarmed at the number of compliance issues ignored at asset managers and hedge funds in relation to their email marketing campaigns. Systems have been implemented that have no compliance functionality – mainly due to the fact that vendors and managers are not aware of the compliance issues. This blog post has […]