The simple answer to this question is yes, as increasingly sophisticated digital platforms enable a more holistic approach to the sales and marketing process, thus drawing these two departments together. Whether these two teams like it or not, technology is pushing them ever closer together.
But it’s far better to make this a priority and manage the process proactively, as sales and marketing alignment has a major role to play in raising assets. Cohesive and collaborative practices can transform two struggling and bickering departments into a cross-functional team that acts as the powerhouse of your firm’s asset-raising efforts. Because when sales and marketing align, the sales cycle shortens, and efficiency and productivity rise – as more leads are successfully closed and fewer opportunities are lost.
