It’s vital to know which devices are being used to open your fund marketing emails, as – if you have problems with particular devices or operating systems – then you are losing a large chunk of your potential investors.
To avoid this, you must ensure that your fund marketing emails load quickly and display correctly on all devices. So, it’s a good idea to actually track what sort of open rate you are recording at the device level, then act if there is a problem. You should also track rates for clicks and attachment opens. If you see that there’s a strong rate on Android devices, for example, but it’s way down on iPads – then it points to emails not working correctly on those devices and/or operating system. So, while people can open them they can’t necessarily easily get to links and attachments.
